The Consumer Sentiment Disconnect From Economic Reality

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The University of Michigan’s Consumer Sentiment Index just printed 44.8 in May. That’s the worst reading since the survey began in 1952. That print was lower than in 2008 and the 1980 inflation panic. It was also worse than the COVID lockdowns, yet the S&P 500 continues to climb higher, Q1 corporate earnings posted 27% growth, and weekly jobless claims sit near cycle lows. That “disconnect” has sparked many statements on social media, such as:

“GDP is growing at a healthy 2.7% in the US. GDP statistics in the US are clearly completely broken and no longer make any sense whatsoever.” – Philip Pilkington

That statement sums up many of the concerns I have read as of late, and the University of Michigan consumer sentiment disconnect from economic reality demands an honest answer. Which set of data is wrong? I think the honest answer is both, and neither. Over the last three decades, I’ve learned that surveys and behavior often part ways, and the gap usually tells you more about the survey than about the consumer. So let’s walk through what’s actually happening, because the consumer sentiment disconnect isn’t a single story. It’s three stories stacked on top of each other.

Start with the disconnect itself. If you only looked at the Michigan headline, you’d assume the country was in a depression. However, when you look at what people are actually doing, the picture changes completely.

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Retail sales rose 0.5% in April and are running 4.9% above year-ago levels. In addition, Q1 earnings season has delivered an 84% beat rate on the S&P 500, well above the 5-year average of 78%, with aggregate earnings beating estimates by 20.7%. That’s the strongest surprise rate since the first quarter of 2021. Furthermore, initial jobless claims came in at 209,000 for the week ending May 16. Unemployment is sitting at 4.3%. Notably, the Atlanta Fed’s GDPNow model is tracking 4.3% annualized growth for Q2 as of May 21.

Notice in the chart above what’s never happened in the 25-year history of this comparison. In every prior cycle, sentiment and growth moved roughly in step. The 2001 mild recession, the Global Financial Crisis, and the COVID lockdowns all show sentiment and GDP cratering and recovering side by side. Since 2022, that relationship has broken in a way it never broke before. GDP has been running between +2% and +3% year over year for three straight years. Consumer sentiment has been running below 70 the entire time, levels that historically only appeared during deep recessions. The gap in the lower-right corner of that chart is the entire argument.

Meanwhile, the headline economic narrative making the rounds on social media insists that GDP statistics are “completely broken” and that real data show a hidden recession. Here’s the problem with that argument. The labor market, spending, earnings, and credit data all line up in the same direction. They don’t agree with the sentiment survey, but they do agree with each other. So when one indicator disagrees with five, the prior should be on the one. That’s the heart of the consumer sentiment disconnect we need to explain. We flagged an earlier version of this same divergence in February, when economic sentiment was already at odds with the strong macro data-based estimates.

Read more: Social Insecurity, Surprise Edition