Corporate Guidance Key as Tariffs Threats Resurface

Markets continued their strong run last week before pulling back slightly as a flurry of tariff rhetoric hit the wires. It’s important to understand markets are rallying because they assume these tariff threats are more political posturing than lasting economic policy. If the market truly believed the new tariffs would be implemented in full, we would not be near all-time highs.

We are entering a key earnings period that will begin to showcase how firms are navigating the bite of tariffs. The most important insight from these earnings reports won’t be the backward-looking Q2 numbers, but rather the forward guidance firm’s issue for the third quarter.

Delta gave us an important glimpse into this dynamic. While the airline revised guidance down from January levels, it still came in above the more pessimistic tariff-adjusted outlook it offered at the height of the trade scare. That subtle optimism sparked a very strong rally in the airline sector, which had been pricing in the worst scenario.

We are beginning to see companies quantify potential damage from tariffs, though these estimates remain based on previously announced rates—not the most recent escalation threats. The official impact will start to show in July data, but those numbers won’t be released until August or even September. In the meantime, we’ll have to watch high-frequency indicators like jobless claims and credit card spending. This week’s claims ticked down toward the midpoint of our 200-240k range, though continuing claims remain high, suggesting firms aren’t aggressively hiring or firing. The message is clear: caution has set in but not panic.