Why More Advisors than Ever are Personalizing Portfolios with Tax-Efficient SMAs

As the advisory landscape continues to evolve, one theme is increasingly clear: advisors need more flexibility to meet the diverse and growing expectations of their clients. At WisdomTree, we’ve long believed in the power of efficient, transparent and research-driven strategies, and our ETFs reflect that belief.

To help expand access to our strategies, we recently entered into a strategic relationship with Quorus, a technology-focused asset manager that specializes in tax-efficient separately managed accounts (SMAs). This commercial arrangement allows us to support advisors with more options for personalization and tax-aware portfolio construction—two areas of growing demand.

Just as important as the strategies themselves is the way they are delivered.

Today, we’re seeing growing advisor interest in SMAs, particularly those designed to improve tax efficiency and enable greater portfolio personalization. We don’t see these solutions as a replacement for pooled investment vehicles, which remain central to many client portfolios. Instead, SMAs add another layer of flexibility, aiming to give advisors more ways to deliver value.

Why SMAs and Why Now?

SMAs are not new, but they are gaining momentum thanks to modern technology and shifting client needs. With SMAs, clients own individual securities directly, which aims for benefits such as:

  • Ongoing tax-loss harvesting
  • Custom screens or tilts based on values, sectors or risk profiles
  • Greater visibility into holdings and tax outcomes
  • Portfolio-level customization within a consistent investment strategy

These advantages can be especially important for tax-sensitive investors, clients with concentrated positions or those who want their portfolios aligned with specific goals or values.