Decisive Factors: Understanding the Drivers of Equity Returns

Quality Factors Add Fortitude for Evolving Economic Conditions

Stocks have been buoyant this year, but market conditions are still in flux. Looking at equity factors can help investors make informed judgments about how allocations are prepared for different scenarios.

Equity factors are an important way to gauge portfolio exposures. To some, factors might seem daunting and technical. But it doesn’t have to be that way. Think about factors as helpful tools that provide important clues about performance patterns to evaluate the features of stocks. Common factors include value, size, volatility, momentum and quality.

Each factor is defined by different metrics. Using these metrics, we can analyze how groups of stocks scoring high or low on a particular factor performed versus the broader market. Alternatively, a group of stocks that ranks high on a factor can be compared with low-scoring stocks on the same factor, or against other factor cohorts.