A New Gold Rush? This ETF Rally May Just Be Getting Started

What a year it’s been for gold investing! As we approach the end of the third quarter, gold prices are up nearly 40% year-to-date, triggering upward forecast revisions by big firms, and attracting investor dollars on its way up.

For perspective, the S&P 500 is up 12% in the same period. Bitcoin is up 23%. Everyone is playing in record territory these days, but gold’s rush remains unmatched in relative magnitude.

The ETF market confirms that investors have taken notice. The SPDR Gold Trust (GLD) remains one of the top 10 most popular ETFs this year, taking in nearly $11 billion in fresh net assets. Its counterpart, the SPDR Gold Minishares Trust (GLDM) has seen net inflows of $6.5 billion.

Together, physical gold ETFs have taken in some $28 billion in net new money this year. That’s notably different from the sub-$3 billion intake in 2024, when funds like iShares Gold Trust (IAU) ended the year as net asset losers and GLD scooped up only $366 million in net new assets the entire year.

Gold Futures

Source: Google

Things have lined up well for gold. From trade tension to geopolitical risk to concerns about economic strength and ongoing uncertainty, gold has emerged as a safe haven of choice, a powerful inflation hedge and diversifier to other portfolio risks this year.

In a piece of global research earlier this summer, J.P. Morgan raised the question: “Will gold prices continue to hit all-time highs in 2025?” At that time, the firm was already pointing out that the strength in gold prices had surpassed its original outlook coming into the year.

“We remain deeply convinced of a continued structural bull case for gold and raise our price targets accordingly,” Natasha Kaneva, head of Global Commodities Strategy at J.P. Morgan, said at the time.

Today, J.P. Morgan has gold prices averaging $4,068/oz in 2026, possibly hitting as high as $4,250 in the fourth quarter of next year. This week, Goldman Sachs warned of the possibility of $5,000/oz gold if expected interest rate cuts lead to assets tied to Treasuries finding their way into gold, according to a MarketWatch report.

Strength in gold prices going forward is a theme that seems to only be gaining momentum as we head into the fourth quarter.