Most-Sold Emerging Market Is Gripped by a Profit Crunch

In just two years, India has gone from being the best-loved emerging market to the most sold, and now investors are bracing themselves for yet another quarter of disappointing corporate earnings.

Globally, excitement is concentrated in AI, but as Bloomberg Intelligence strategist Nitin Chanduka points out, India has limited representation in this high-growth area. In fact, AI is forcing its once-celebrated software export industry to shrink. Amid its steepest-ever job cuts, Mumbai-based Tata Consultancy Services Ltd. missed profit estimates for the three months to Sept. 30.

In addition to artificial intelligence, services outsourcers like TCS are also grappling with the Trump administration’s clampdown on immigration and a $100,000 fee on new H-1B work visas for programmers. Meanwhile, the outlook for goods exports is clouded by the White House’s punitive 50% tariffs. Prime Minister Narendra Modi’s government responded by reducing domestic consumption taxes last month, though surveys show that outside of automobiles and home appliances, companies are yet to fully pass on the benefit of lower prices to buyers.

The central bank has slashed the benchmark cost of money by 1 percentage point this year, and although lower consumption taxes and slower inflation may allow it to prune rates still further, that won’t do much to boost investment.

Banks’ net interest income growth, which has been slowing for more than two years, may revive only with faster credit uptake to create new assets. Until then, private credit will rule, with global asset managers, sovereign wealth funds, and insurers frantically chasing Indian business owners who are looking to refinance existing loans, pay for acquisitions, or preserve their control.

BB Capital graph

Foreigners have pulled out nearly $17 billion so far in 2025 from the share market, more than any other emerging economy. Local bonds have also disappointed. A sliding rupee, Asia’s weakest currency this year, has cut into returns for overseas investors. While a 14% drop against the euro might help Indian exporters offset some of the pain from losing access to the US, it won’t spur them to put up new factories.