Skating on Thin Ice, Part 1: Discipline, Doubt, & the Long Game

Vitaliy KatsenelsonAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Over the next few weeks I’ll share excerpts from the 27-page letter I just wrote to IMA clients. So take these excerpts as they are — written for clients but useful, I hope, to you.

Discipline

IMA’s assets under management crossed $700 million in 2025, a somewhat shocking number considering that only five years ago we managed $100 million. I am humbled and pleased. Humbled because the number of families who chose to trust us has tripled. I truly value and treasure this trust! And pleased because we’ve done what we promised to do — grow your wealth so you don’t have to worry about the markets.

This success is not worry-free for me.

Today we look like geniuses, but there will be times when, by making rational and unpopular decisions, we’ll look like idiots. There are few guarantees I can give in this business, but this is one of them. We usually look like idiots during market euphoria, and that is what markets do every so often — and then it ends in tears.

IMA has a unique familial culture and I want to retain it. I have no desire to see IMA become a financial behemoth with hundreds of employees. We’ve made a significant investment of time and money into our systems to be able to scale properly. I want us to keep providing excellent service to you through a handful of terrific team members.

We’re going to continue to be uncompromising about who joins IMA as a client. At some point we’ll have to start putting the brakes on growth (by raising account minimums for new accounts and limiting the number of new clients we accept each year), but we’re not there yet.