Vanguard Goes Big on Crypto, Thanks to the Index-Fund Boom It Unleashed

Bitcoin is not “appropriate” for long-term investors. Also, digital assets are more a speculation and less an investment. And they’re an “immature asset class” with little history and “no inherent economic value” that can wreak “havoc” on portfolios.

Vanguard Group Inc. executives, channeling the logic of the venerable Jack Bogle, have made their opinions on crypto clear. Yet thanks to the cold logic of index investing, the $10 trillion money-management giant is now the biggest backer of Strategy, the software firm that famously reinvented itself as a proxy for Bitcoin and became a poster child for the industry’s ambitions.

Vanguard owns more than 20 million shares, nearly 8%, of all of Strategy’s outstanding Class A common stock, and likely surpassed Capital Group Cos. for the no. 1 spot sometime in the fourth quarter, according to data compiled by Bloomberg based on regulatory filings. The dozens of Vanguard mutual funds and ETFs that hold the stakes track everything from small- and mid-cap benchmarks to momentum, value and growth gauges, among others.

It’s an ironic twist for an asset manager that’s held an unbending stance on cryptocurrencies. The firm spoke out last year when Bitcoin exchange-traded funds launched in the US, saying it wouldn’t allow their trading on its brokerage platform, and announced at the time that it had no plans to start its own crypto-centered products given their “speculative” nature. “We don’t believe it belongs,” said Tim Buckley, Vanguard’s chief executive at the time. It’s “really tough to think about how it belongs in a long-term portfolio.”

“God has a sense of humor,” said Eric Balchunas, senior ETF analyst at Bloomberg Intelligence and author of The Bogle Effect. “Vanguard chose this life. When you have an index fund, you have to own all the stocks, for better or worse, and that includes stocks that you may not like or approve of personally.”

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