The Bargains in Europe's Great Oversell

What's really going on in Europe? 

Bob Veres

This is the question of the hour for advisors whose clients are wondering why lines at the teller windows in Greece – a country that makes up 0.165% of the global population and 0.478% of global GDP – cause their U.S.-centric portfolios to bounce around like an unbalanced gyroscope. 

For astute professional investors, the question has another meaning.  When was the last time we saw negative headlines drive valuations so low in such mature developed markets?  Is there a significant opportunity to be found in Europe's economic mess?  If so, how can we tell when it will be safe to get back in the water?

David Marcus

To get a better handle on the Eurozone's underlying dynamics, I asked David Marcus to serve as tour guide and translator.  Marcus is manager of one of the newest mutual funds on the market – the Evermore Global Value Fund.  Most people remember him as the person who succeeded Michael Price as manager of the Mutual European Fund, also serving as co-manager of Mutual Discovery and co-manager of the Mutual Shares fund.  After leaving the Franklin-Templeton shop, before starting his own funds, Marcus co-managed the global empire of the Sweden-based Stenbeck family, a job which required him to engage in hands-on management of companies across Europe, in the Ukraine and Vietnam.  (Price currently serves on Evermore's Board of Advisors.)

So what is going on in Europe?  Marcus says the external dynamics are pretty obvious.  "There is so much distress right now that investors are panicked," he says.  "Everybody is running every which way.  This is one of those markets where logic has departed and emotions are running things, which means that if you can keep your head, people will sell you things at crazy low prices."

However, Marcus is far more interested in what's going on under the hood.  Behind the headlines, hidden from public view, he's watching the rebirth of huge sectors of Corporate Europe.  As is often the case in investing, the darkest gloom tends to hide the most interesting opportunities. 

Someday, he says, this period of obsession with Greek debt, bank restructuring and single-digit P/Es may be known as The Great Oversell.

Born-again competitiveness

The first Eurozone dynamic on the tour is widespread behind-the-scenes restructuring. "I think we all know that for the past 50 years, European companies have been hamstrung by rules, regulations, unions, and a lot of socialist government policies that favored employment over innovation and productivity," says Marcus.  "Today, that is changing, and it is one of the biggest untold stories in Europe today." 

Changing how?  "With all the economic chaos, governments have realized that they have to take action," Marcus explains.  "They realize that unless they help their companies, even more people will be out of a job.  Governments in Spain, Italy, France before the elections, Germany and everywhere else are quietly revising all the stifling rules and regulations that held European companies back for decades."

In the U.S., government assistance might take the form of direct Fed intervention, loan guarantees or outright bailouts.  In Europe, it means easing restrictions on laying off employees, allowing companies to pay smaller severance packages when they do shed unnecessary workers, and cutting red tape. "Severance packages that had to last three or four years are now just one year," says Marcus.  "This chaotic environment represents an unprecedented opportunity for companies to restructure themselves, and become more competitive in the global economy."

Are there any concrete examples of this trend?  "When Sergio Marchionne came in to run Fiat, his factories were running at 25% capacity," says Marcus.  "Stop for a moment and imagine that – what a challenge it is to be profitable under those conditions," he says.  "But before the debt crisis, there wasn't much he could do about it." 

Today, says Marcus, Marchionne is taking full advantage of an easing of restrictions.  He is refocusing his high-end (Fiat and Maserati) businesses, smashing factories together, selling off assets and embracing technology rather than fighting it.  At the same time, he managed to execute a turnaround of Chrysler faster than the management teams at GM or Ford.  This year, the U.S.-based division will contribute $5 billion to the company's total earnings.

Another poster child of this restructuring process is Siemens AG, the 165-year-old German company.  "Peter Loescher, the CEO, has made a commitment that the company will either be number one or number two in any of its businesses or he will spin it off and sell it," says Marcus.  "In just a couple of years, Siemens has gone from having the lowest margins among its competitors in every division to, in some cases, higher margins than GE, where they compete.  He moved production to lower-cost countries, revamped technology and laid off thousands of workers who have been sitting on the payrolls collecting a paycheck because it would have been more expensive to fire them."