In a recent survey conducted in partnership with Cerulli Associates, we asked our audience to list the sources they frequent for investment commentary and content on a regular basis. Here is a list of the top ten.
| Rank | Website | # of Responses |
|---|---|---|
| 1 | Advisor Perspectives | 606 |
| 2 | Yahoo! Finance | 439 |
| 3 | Bloomberg | 426 |
| 4 | Morningstar | 386 |
| 5 | Investment Advisor | 288 |
| 6 | Investment News | 280 |
| 7 | Morningstar Advisor | 260 |
| 8 | Market Watch | 247 |
| 9 | FA-Mag.com (Financial Advisor) | 239 |
| 10 | Barron’s | 235 |
Contact us to learn more about these results.
About our website and who we reach…
Advisor Perspectives is the leading interactive publisher for Registered Investment Advisors (RIAs), wealth managers, and financial advisors. Financial professionals use Advisor Perspectives for our email newsletters, market commentaries & videos, and Dshort – daily commentaries on market trends and key announcements on economic indicators.
We reach a very pure demographic, comprised almost entirely of financial advisors,
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70% are independent RIAs.
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25% are wirehouse or independent brokers.
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5% are fund companies, media, and others.
In Our Audience’s Own Words…
The survey also gave the respondents a chance to leave comments at the end, in which many left testimonials. A few of those are highlighted here.
Other Testimonials
“This is hands down the most useful financial planning / investment related industry email I receive” -- Harold Evensky, CEO, Evensky & Katz
“I am a CFP, a former RIA and fee-only wealth mgr. I'm semi-retired however I continue to serve as a securities expert witness as I have for the past 12 years. Your publication is an excellent resource that helps me find important articles that may not be getting the broad exposure they rightfully deserve. I tweet them. Keep up the good work!”
“… in a virtual sea of information and email overload - I like your publication and think it among those of the highest quality.”
“Robert Huebscher’s article will be required reading in our office.”
“Thanks for the absolutely independent and quite authoritative information, not so usual in the financial world.”
“Advisor Perspectives is a ‘must’ read....great articles!”
“Advisor Perspectives is one of the preeminent sources of thought provoking, substantive articles.”
“You are consistently the best source of ‘big picture’ analysis I have found. I feel very lucky to have subscribed to you. Keep it coming.”
“I read it thoroughly every day and enjoy it.”
“Good choice of topics keeps me coming back.”
“I love Advisor Perspectives. I look at it every day.”
